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Ruth Zambrana to Study Latina Entrepreneurs

3 year study to collect data from six states in the U.S.

Faculty associate Ruth Zambrana, in partnership with The New Economics for Women, will examine the economic drivers of entrepreneurial activity in major urban areas of Latino concentration under a $476,473 grant. This examination will lead to increased understanding of how these processes of entrepreneurship contribute to economic stability, social mobility and family well-being across the life course. Data will be collected in six states— California, New Mexico, Texas, Illinois, Florida and New York—to capture the heterogeneity of Hispanic subgroup entrepreneurial activity.

The study will be executed in three stages: 

  1. Research in the form of data collection;
  2. Practice in the form of development of financial literacy products for Latino families and communities; and
  3. Policy in the form of tax policy incentives to promote and stimulate small business activity in Latino neighborhoods. 

This is an interdisciplinary, collaborative study that will convene three expert thought leaders meetings at each stage to include representatives from national entrepreneurial organizations, banking industry, corporate, legislators, philanthropy, survey methodologists, sociologists, technology experts and small business owners. The long-range goals are to create partnerships with leaders in national organization to create a National Latina Wealth Index to monitor the growth of entrepreneurial activity and the financial well-being of Latino communities.